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ELIE SAAB opens its first US flagship

BEIRUT | fashionluma.com - March 17, 2017, 13h54

The address is a prestigious one : the brand new ELIE SAAB store in New York City spreads across two floors on 860 Madison Avenue.

It will be the fourth boutique to introduce an entirely new interior design concept, which continues to evolve since the unveiling of the George V boutique in Paris, and the more recent four-floor flagship located on Bruton Street in London’s prestigious Mayfair shopping district.

ELIE SAAB continues to work with the architectural design agency RDAI, together they have managed to reflect on the best of the designer’s creative sensibilities.

This collaboration encapsulates the ELIE SAAB signature: a fusion of femininity, luxury and modernism.

The introduction of new key design elements come together to create a concept specifically conceived for the New York flagship: In response to the entirely refurbished segmented façade, the Madison Avenue store features a series of four wide windows, furniture pieces, display modules and flooring layouts that reflect this “rhythm” in their shape and placement.

A prominent mirror-polished inox wall, that deploys itself like a large ribbon, enhances a sense of movement within the store and effortlessly leads from one space to the other. 

At the entrance, a modern display table, fills the space under the central staircase finished in elegant Cremo Delicato marble with brass inserts, designed in form and function to bring together all the different aspects of the boutique’s overall aesthetics that encompass movement, fluidity, and discovery within every space.

On the first floor, a private salon and dressing rooms, each formed by petal shaped panels covered with uneven mirrors and walls are delicately upholstered with a greige coloured fabric.

ELIE SAAB is setting a new course and expanding its strategy by opening its first US flagship store in New York. In the last two years the brand has opened a second Paris boutique on Avenue George V, another in London in the Mayfair district and now a store in New York on the Upper East Side.

The Madison Avenue flagship will house a diversified product selection, featuring ready-to-wear, and a vast and refined collection of accessories.

ELIE SAAB continues to firmly establish a global retail footprint that now includes boutiques in Paris, New York, London, Beirut, Dubai and Qatar.

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