On March 16, NET-A-PORTER launched its first-ever regional Spring Summer campaign dedicated to the Middle Eastern customer. In collaboration with Kuwati influencer Ascia Al-Faraj, the campaign, which will run for one month, sees Ascia create her favourite stylish looks from the season’s key trends; Street Style, Summer Loving, Think Pink and Silk Road. Ascia will present her expert styling tips across a series of four videos and a selection of street style imagery. The product featured will be available to shop directly from a dedicated custom list which will be refreshed with a new trend every week.
Alison Loehnis, President of NET-A-PORTER and MR PORTER, comments, “We are thrilled to showcase the spring summer 2017 trends of the season through the expert eyes of Ascia Al-Faraj. With such exciting growth in the market, it is the perfect time for us to present this dedicated campaign.”
Ascia Al-Faraj says “I am so excited to be collaborating with NET-A-PORTER on what is such an important part of my life; fashion. Creating this kind of recognition on an international scale is going to create a huge, positive impact and I’m honored to be part of this campaign.”
NET-A-PORTER.COM launched in June 2000 and has since established itself as one of the world’s premier online luxury fashion destination. A pioneer of innovation, NET-A-PORTER speaks to a global monthly audience of 6 million female luxury consumers, fans and followers via the weekly shoppable digital magazine THE EDIT, powered by NET-A-PORTER.COM, and PORTER Magazine, the game-changing luxury fashion magazine powered by NET-A-PORTER.COM that combines the intimacy of print with a state-of-the-art digital shopping experience and THE NET SET, the world’s first shoppable social media platform powered by NET-A-PORTER.COM.
NET-A-PORTER is presented in the style of a fashion magazine, is renowned for its unparalleled edit comprising more than 390 of the world’s most coveted designer brands, including Saint Laurent, Isabel Marant, Alexander McQueen, Givenchy, Valentino, Dolce & Gabbana, Gucci and Stella McCartney, over 130 specialist beauty brands within NET-A-SPORTER. NET-A-PORTER champions unparalleled customer service – offering express worldwide shipping to more than 170 countries (including same-day delivery to Manhattan, London and Hong Kong and next-day delivery to the UK, US, Germany, France, Australia and Singapore), a seamless shopping experience across mobile, tablet, desktop, email and telephone, luxurious packaging, easy returns and a multi-lingual customer care and personal shopping team that are available 24/7, 365 days.